Search Engine Optimization (SEO) How to Optimize Your Website for Internet Search Engines

10 SEO Tools to Optimize Your Website for Success in 2018

Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:. If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site.

That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up.

SEO basics: 22 essentials you need for optimizing your site

However, a good SEO can also help improve an existing site. The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap. Learn more about how to build and submit a sitemap Google also finds pages through links from other pages. This file, which must be named "robots. It is possible that pages blocked by robots. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results.

If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots. For more information on robots. Read about several other ways to prevent content from appearing in search results. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them.

One reason is that search engines could still reference the URLs you block showing just the URL, no title or snippet if there happen to be links to those URLs somewhere on the Internet like referrer logs. Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots. Finally, a curious user could examine the directories or subdirectories in your robots.

For real security, though, you should use proper authorization methods, like requiring a user password, or taking the page off your site entirely. For optimal rendering and indexing, always allow Googlebot access to the JavaScript, CSS, and image files used by your website. If your site's robots.

Search engine optimization

This can result in suboptimal rankings. You should create a unique title for each page on your site. If your document appears in a search results page, the contents of the title tag may appear in the first line of the results if you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video 17 , and this helpful diagram of a Google search results page. Choose a title that reads naturally and effectively communicates the topic of the page's content. Each page on your site should ideally have a unique title, which helps Google know how the page is distinct from the others on your site.

If your site uses separate mobile pages, remember to use good titles on the mobile versions too. Titles can be both short and informative. If the title is too long or otherwise deemed less relevant, Google may show only a portion of it or one that's automatically generated in the search result. Google may also show different titles depending on the user's query or device used for searching. A page's description meta tag gives Google and other search engines a summary of what the page is about. A page's title may be a few words or a phrase, whereas a page's description meta tag might be a sentence or two or even a short paragraph.

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet.

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The Webmaster Central Blog has informative posts on improving snippets with better description meta tags 18 and better snippets for your users We also have a handy Help Center article on how to create good titles and snippets Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. While there's no minimal or maximal length for the text in a description meta tag, we recommend making sure that it's long enough to be fully shown in Search note that users may see different sized snippets depending on how and where they search , and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain for example, searches using the site: If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible.

In this case, you could automatically generate description meta tags based on each page's content. Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document. Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Structured data 21 is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages.

What Is SEO?

Search engines can use this understanding to display your content in useful and eye-catching! That, in turn, can help you attract just the right kind of customers for your business. For example, if you've got an online store and mark up an individual product page, this helps us understand that the page features a bike, its price, and customer reviews.

We may display that information in the snippet for search results for relevant queries. We call these "rich results. In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats.

We recommend that you use structured data with any of the supported notations markup to describe your content. Once you've marked up your content, you can use the Google Structured Data Testing Tool 25 to make sure that there are no mistakes in the implementation. If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter which is a free tool integrated in Search Console that supports a subset of content types.

If you'd like to get the markup code ready to copy and paste to your page, try the Markup Helper tool. It also shows any errors we've detected. Correct structured data on your pages also makes your page eligible for many special features in Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for. Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it.

Different content - for example, different products in a shop - as well as modified content - for example, translations or regional variations - need to use separate URLs in order to be shown in search appropriately. Google recommends that all websites use https: The hostname is where your website is hosted, commonly using the same domain name that you'd use for email.

Google differentiates between the "www" and "non-www" version for example, "www.

What is SEO?

In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon website and get top ranking on all search engines. The goal of search engine optimization is to have the search engine spiders not only find Analyze search engine rankings and web traffic to determine the. Search Engine Optimisation (SEO) in is a technical, analytical and creative process to improve the visibility of a website in search engines. . and remarkable 'white hat' web marketing techniques with high rankings.

When adding your website to Search Console, we recommend adding both http: Path, filename, and query string determine which content from your server is accessed. The hostname and protocol are case-insensitive; upper or lower case wouldn't play a role there. A fragment in this case, " info " generally identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used.

When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content "https: For the path and filename, a trailing slash would be seen as a different URL signaling either a file or a directory , for example, "https: The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important.

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page your root page to a page containing more specific content.

Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page usually the root page as the first, leftmost link and list the more specific sections out to the right. And you can look our website about proxy free list. Ask about our products, pricing, implementation, or anything else. Our advisors are here to help you chart a course to success.

Skip to content We use cookies to make interactions with our websites and services easy and meaningful, to better understand how they are used and to tailor advertising. Include video content Any website would be seriously lacking without prioritizing video as a main content medium.

Just look at some of the key stats about YouTube: And, yes, video content. Produce relevant, impactful content Search engines take into account a whole host of factors to determine the relevance of your content and website. Make sure your website is easily accessible The harder it is for search engines and your audience to access and navigate a website, the lower it will rank in search engine results, and lower in terms of user popularity. You want to include them in: Thank you for the kind words, Aasha!

Thanks for reading, Supramind! Best of luck with your blog. More on this Topic. Ready to see how marketing automation can help you grow at record speeds? Request a personalized demo today! Contact Us No thanks. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March , Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Adding relevant keywords to a web page's meta data, including the title tag and meta description , will tend to improve the relevancy of a site's search listings, thus increasing traffic.

URL normalization of web pages accessible via multiple urls, using the canonical link element [47] or via redirects can help make sure links to different versions of the url all count towards the page's link popularity score. SEO techniques can be classified into two broad categories: The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception.

As the search engine guidelines [18] [19] [50] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose.

White hat SEO is in many ways similar to web development that promotes accessibility, [51] although the two are not identical.

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  • 5 Ways to Optimize Your Website for Higher Search Engine Rankings;

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div , or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized, but do not act in producing the best content for users.

Grey hat SEO is entirely focused on improving search engine rankings. Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether.

Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click PPC campaigns, depending on the site operator's goals. Search engine marketing SEM , is practice of designing, running, and optimizing search engine ad campaigns.

Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search. In recent years the mobile market has exploded, overtaking the use of desktops as shown in by StatCounter in October where they analysed 2. Google has been one of the companies that have utilised the popularity of mobile usage by encouraging websites to use their Google Search Console , the Mobile-Friendly Test , which allows companies to measure up their website to the search engine results and how user-friendly it is.

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Optimization techniques are highly tuned to the dominant search engines in the target market.

The search engines' market shares vary from market to market, as does competition. As of , there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. Japan , Naver , Yandex and Seznam are market leaders. Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address.

Search Engine Optimization crash course

Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, , the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted.

In March , KinderStart filed a lawsuit against Google over search engine rankings. From Wikipedia, the free encyclopedia. For other uses, see SEO disambiguation. Journal of Scholarly Publishing. Retrieved April 18, Building for the next moment" Google Inside Adwords May 15, Retrieved May 7, Archived from the original on 23 April Retrieved May 14, See Google groups thread. Retrieved 30 May Putting the torch to seven straw-men of the meta-utopia".

Archived from the original on April 9, Retrieved May 8, World Wide Web Conference. Flynn November 11, Retrieved May 9, Retrieved August 15, Adversarial Information Retrieval on the Web, annual conference.